Building Trust Beyond Compliance April 10, 2023 The process of privacy compliance can be very complicated. Treasure Data explains how a CDP can streamline it.
Online Course: Build, Buy, or Compose April 5, 2023 In this free online course sponsored by Lytics, mParticle, and the CDP Institute, learn how to pick the best approach to delivering a CDP at your company.
Extracting Value from First-Party Data: A Roadmap for the Transition from DMP to CDP March 3, 2023 Both the DMP and the CDP work with first-party data. The CDPI and Salesforce detail how these platforms differ and why you should transition to a CDP.
Discover the power of Data Cloud for Marketing January 27, 2023 In this demo video, learn how you can use Data Cloud for Marketing to deliver marketing success now.
4 Types of CDP: Which is Right For You? April 29, 2022 The customer data platform marketplace has exploded recently. Relay42 helps you distinguish between the various options.
Customer Data Platform Implementation Guide April 18, 2022 Implementing a new CDP can be challenging. Acquia provides tips to make it easier.
The State of Customer Journey Management April 14, 2022 Providing great customer journeys is crucial to improving revenue and increasing growth. Treasure Data explains how a CDP can help.
Turn Data in Action with TCS AI-powered, Customer Analytics and Real-time CDP April 6, 2022 Discover how TCS Customer Intelligence & Insights™ (CI&I), an AI-powered customer analytics and real-time CDP software, captures data from multiple sources and converts it into insights and actions.
How Machine Learning Enables Digital Experts to Break Through the Data Bottleneck? April 6, 2022 Companies with a new CDP face the challenge of how to effectively use their user profiles. The CDPI and Relay42 explain how machine learning can help.
Getting the Best CDP Starts with the Right RFP March 11, 2022 In this whitepaper, the CDPI and Zeta explain how to optimize the CDP selection process by building an RFP that asks the right questions and accompanying it with other important steps.
Enterprise Customer Data Platforms for Dummies January 27, 2022 An enterprise CDP can help marketers leverage all of their customer data. Treasure Data details what you need to know about this tool.
CDP Use Cases: What Users Want December 15, 2021 The CDPI’s Use Case Generator helps users define their CDP requirements. This report analyzes aggregate results to show what matters most to users. Find out which data sources, CDP features, result measures, and use case goals are most common, and how to use this information to improve CDP results.