CDP Vendor Comparison
A side-by-side comparison of CDP vendors based on key differentiating features.
Blog
Customer Data Platforms for B2B SaaS Marketing
Learn about the special needs that B2B SaaS marketers have for customer data, and how Customer Data Platforms are increasingly being used to meet those needs. From the CDP Institute and Lytics.
Customer Data Platforms: How They Work, What They Solve & Why Everyone Needs To Use One
A basic introduction to CDPs, answers key questions, and tells how to find the right CDP for your needs.
Customer Data Platform Frequently Asked Questions
Straight answers to questions including: how CDPs differ from DMPs, data lakes, and other types of systems; what’s involved in implementing and operating a CDP; and how CDPs integrate with marketing execution systems.
How to Choose a Customer Data Platform
Lytics explains why you need a CDP, how CDP differs from other solutions, and what to look for when buying a CDP.
CDP Evaluation Guide – Outputs
Questions to ask CDP vendors related to use of CDP data, including connections to external systems, performance, and applications provided within the CDP. Part of a series to help buyers make an informed decision.
CDP Evaluation Guide – Processing
Questions to ask CDP vendors related to transformations, identity association, and preparing data for access. Part of a series to help buyers make an informed decision.
CDP Evaluation Guide – Commercial
Questions to ask CDP vendors related to operations, support, costs, and vendor background. Part of a series to help buyers make an informed decision.
CDP Evaluation Guide – Data Ingestion
Questions to ask CDP vendors related to data load, data structure, performance, and functions. Part of a series to help buyers make an informed decision.
Glossary of CDP Related Terms
Are the terms in the CDP industry confusing you? This CDPI glossary is here to help.
Field Guide to Customer Data Platforms
Struggling to tell Customer Data Platform vendors apart? Optimove’s Field Guide to CDPs describes the major types of CDP vendors, identifying features for each, and how to pick the one that’s right for you.