Discover the power of Data Cloud for Marketing January 27, 2023 In this demo video, learn how you can use Data Cloud for Marketing to deliver marketing success now.
Trusted Marketing and Ethical Personalization for Marketers January 27, 2023 Are you grappling with how to balance consumer personalization demand with consumer privacy expectations? We’ll share guidance for using data ethically and employing trust-building personalization.
What’s Going On? The Future of Data-Driven Marketing & Ads January 27, 2023 Marketers are facing real challenges when it comes to balancing privacy and relevance to create trusted customer relationships. Join us as we discuss how you can succeed in the new data revolution.
Customer Data Platforms: Delivering Real-Time CX and Personalization at Scale for Global Brands January 27, 2023 Many businesses are undergoing digital transformations to improve CX. This report from Salesforce explains how a CDP can help.
The Pivot to First-Party Data: How Three Big Brands Embraced It to Transform Their Business January 24, 2023 Discover how companies like HEINEKEN USA, Mattel, and VF Corporation are embracing a first-party data strategy that offers customer value and delivers business growth.
BlueConic Platform Overview January 24, 2023 Learn more about BlueConic and how its CDP can power your data-driven processes to accelerate growth.
IDT Case Study January 23, 2023 A leading telecommunications business wanted to automate personalization and speed up segmentation. Learn how Optimove helped launch more than 200 new campaigns per year.
Unidad Editorial Case Study January 5, 2023 A Spanish multimedia communication group needed to meet different customers’ needs. Learn how Zeotap helped increase efficiency and click-through rate.
Using Zeotap suppression helped VMO2 to save £1M and bring more new customers January 3, 2023 In this video you will learn how Virgin Media O2, the UK’s most iconic brands for mass media and telecommunications, saved £1M on paid media, with a smarter, more efficient targeting by suppressing existing customers using Zeotap CDP.
The Value Exchange January 3, 2023 Consumers now evaluate brands based on data privacy practices. Zeotap explains how to meet expectations.
AIA Philippines Accelerates Digital Transformation With Lemnisk’s Customer Data Platform December 23, 2022 AIA Philippines, part of AIA Group, recently onboarded Lemnisk Customer Data Platform to accelerate digital transformation and increase the share of its digital insurance business as part of its broader “Healthier Longer Better Lives” vision for Filipinos.
The Fundamentals of First-Party Data December 20, 2022 First-party data is the future of digital marketing. Segment details how to harness it.