CDP RFP Template April 13, 2021 Companies purchasing a CDP often run through a formal selection process. The CDP Institute provides a standard template for a RFP companies can use in this process.
CDP Use Case Template April 13, 2021 Marketers wishing to buy a CDP often struggle to define their system requirements. The CDP Institute provides a template to help buyers identify the gaps the CDP needs to fill.
RealCDP: Customer Data Platform Certification Program April 13, 2021 The popularity of CDPs has led to confusion as many vendors with similar systems seek to take advantage of buyer interest. The CDP Institute provides RealCDP, a simple checklist of what makes a system a CDP.
Intent Data for Account-Based Marketing April 13, 2021 Intent Data: Diamond in the Rough or Just Pixie Dust? Lattice Engines explores the nuances of intent data and how B2B marketers can use it most most effectively.
CDP Vendor Comparison April 13, 2021 A side-by-side comparison of CDP vendors based on key differentiating features.
CDP Evaluation Guide – Outputs April 13, 2021 Questions to ask CDP vendors related to use of CDP data, including connections to external systems, performance, and applications provided within the CDP. Part of a series to help buyers make an informed decision.
CDP Evaluation Guide – Processing April 13, 2021 Questions to ask CDP vendors related to transformations, identity association, and preparing data for access. Part of a series to help buyers make an informed decision.
Heineken USA Case Study April 13, 2021 Heineken USA needed to reduce reliance on third-party data. Learn how the BlueConic CDP made it possible.
CDP Evaluation Guide – Data Ingestion April 13, 2021 Questions to ask CDP vendors related to data load, data structure, performance, and functions. Part of a series to help buyers make an informed decision.
Glossary of CDP Related Terms April 13, 2021 Are the terms in the CDP industry confusing you? This CDPI glossary is here to help.
Glossary of Marketing Privacy Terms April 13, 2021 Are you overwhelmed by the number of privacy terms in the marketing world? The CDPI has a glossary that will hopefully clear things up.
Identity Resolution: A Guide to the Post-Cookie World April 13, 2021 Privacy legislation and the death of the third-party cookie mean identity resolution matters more than ever. Segment helps you design your strategy.