CDP RFP Template April 13, 2021 Companies purchasing a CDP often run through a formal selection process. The CDP Institute provides a standard template for a RFP companies can use in this process.
CDP Screening Template April 13, 2021 CDPs vary greatly in scope, experience, and other factors. The CDP Institute provides a screening template so buyers can quickly identify the most relevant systems for their needs.
CDP Use Case Template April 13, 2021 Marketers wishing to buy a CDP often struggle to define their system requirements. The CDP Institute provides a template to help buyers identify the gaps the CDP needs to fill.
RealCDP: Customer Data Platform Certification Program April 13, 2021 The popularity of CDPs has led to confusion as many vendors with similar systems seek to take advantage of buyer interest. The CDP Institute provides RealCDP, a simple checklist of what makes a system a CDP.
Let’s Look at the Data: Recent Surveys on Marketing Technology April 13, 2021 Do consumers really want personalization? Should marketers be in charge of customer data? Learn what the surveys say.
AEG Presents Case Study April 13, 2021 AEG Presents connects with millions of music fans to serve personal concert recommendations. To do this, AEG and Lytics turned fragmented customer data into precise knowledge about customer music preferences for more effective concert marketing.
Intent Data for Account-Based Marketing April 13, 2021 Intent Data: Diamond in the Rough or Just Pixie Dust? Lattice Engines explores the nuances of intent data and how B2B marketers can use it most most effectively.
Right Ad, Right Message, Right Time April 13, 2021 Targeting is the key to B2B advertising success. But many marketers still struggle to do it effectively. This paper from Lattice Engines presents best practices and how predictive analytics can help.
Top Ten Checklist for an Enterprise CDP April 13, 2021 Handy list of the must-have items a CDP needs to unify data from disparate silos in a way that is relevant, timely, and actionable.
CDP Vendor Comparison April 13, 2021 A side-by-side comparison of CDP vendors based on key differentiating features.
Customer Data Platforms for B2B SaaS Marketing April 13, 2021 Learn about the special needs that B2B SaaS marketers have for customer data, and how Customer Data Platforms are increasingly being used to meet those needs. From the CDP Institute and Lytics.
How to Choose a Customer Data Platform April 13, 2021 Lytics explains why you need a CDP, how CDP differs from other solutions, and what to look for when buying a CDP.