Data Clean Rooms: The Key to Marketing Measurement in the Privacy-First Era January 24, 2023 BlueConic explains why data clean rooms are providing a viable alternative for closed-loop advertising and marketing measurement.
Debunking the Four Myths of Consumer Data Privacy January 24, 2023 Learn from BlueConic how you can embrace a more proactive approach to consumer data privacy.
How to Treat Every Customer Campaign as a Marketing Experiment January 23, 2023 Measuring customer marketing efforts is crucial to success. Optimove details how to do so in monetary terms.
Are You Really Doing Omni-Channel ABM? Probably Not. January 20, 2023 Omni-channel marketing means seamless targeting throughout the buying process. Dun & Bradstreet details how to make sure your company is doing it properly.
State of the CDP 2023 January 12, 2023 The CDP is more valuable to users than ever. Tealium analyzes the benefits in the fourth edition of its annual report.
Using Customer Data to Deliver the Best Buyer Experience January 9, 2023 B2B decision makers face a highly disjointed process. The CDPI and Leadspace explain how to create a well-orchestrated approach.
How to increase conversion rate and optimise your acquisition campaign with a better targeting January 3, 2023 A poor targeting in your acquisition campaigns online can lead to a great deal of media wastage. You can optimise your audience by suppressing irrelevant individuals from an advertising campaign based on specific campaign goals and objectives in order to increase efficiency in results.
Using Zeotap suppression helped VMO2 to save £1M and bring more new customers January 3, 2023 In this video you will learn how Virgin Media O2, the UK’s most iconic brands for mass media and telecommunications, saved £1M on paid media, with a smarter, more efficient targeting by suppressing existing customers using Zeotap CDP.
Google Cloud Tech Talks: how Virgin Media O2 saved £1M using Zeotap CDP January 3, 2023 In this interview, delivered by Zeotap’s Chief Business Officer & Managing Director, Florian Lichtwald, and Andy Lewis, Head of Paid Traffic Acquisition at Virgin Media O2, learn how this British mass media and telecommunications giant managed to decrease Cost per Acquisition (CPA) on their paid media campaign.
The Value Exchange January 3, 2023 Consumers now evaluate brands based on data privacy practices. Zeotap explains how to meet expectations.
AIA Philippines Accelerates Digital Transformation With Lemnisk’s Customer Data Platform December 23, 2022 AIA Philippines, part of AIA Group, recently onboarded Lemnisk Customer Data Platform to accelerate digital transformation and increase the share of its digital insurance business as part of its broader “Healthier Longer Better Lives” vision for Filipinos.
Why you should solve identity resolution on your data warehouse November 10, 2022 Identity resolution can help create a unified customer view. RudderStack explains the role of a data warehouse in this process.