The Guide to Advanced Segmentation April 13, 2021 The more personalized an offer, the greater the chances that it will resonate with the customer. Optimove explains a three-step approach to achieving this via customer segmentation.
CDP Screening Template April 13, 2021 CDPs vary greatly in scope, experience, and other factors. The CDP Institute provides a screening template so buyers can quickly identify the most relevant systems for their needs.
CDP Use Case Template April 13, 2021 Marketers wishing to buy a CDP often struggle to define their system requirements. The CDP Institute provides a template to help buyers identify the gaps the CDP needs to fill.
CDP RFP Template April 13, 2021 Companies purchasing a CDP often run through a formal selection process. The CDP Institute provides a standard template for a RFP companies can use in this process.
RealCDP: Customer Data Platform Certification Program April 13, 2021 The popularity of CDPs has led to confusion as many vendors with similar systems seek to take advantage of buyer interest. The CDP Institute provides RealCDP, a simple checklist of what makes a system a CDP.
The Ultimate Guide to Driving Revenue with a B2B Customer Data Platform April 13, 2021 Marketers have been scrambling for years to keep up with customer data. Leadspace explains how a B2B CDP can help.
Personalization at Scale April 13, 2021 If personalization is both possible and in demand, why are so many companies still struggling to get it right? The answers boil down to both mindset and technology. Lytics explains it all.
Let’s Look at the Data: Recent Surveys on Marketing Technology April 13, 2021 Do consumers really want personalization? Should marketers be in charge of customer data? Learn what the surveys say.
Redpoint Customer Data Platform Solution Brief April 13, 2021 CDPs play an important role in digital transformation. Read on to learn how from Redpoint.
Subaru Case Study April 13, 2021 Subaru isn’t the biggest automaker but it’s one of most trusted brands. Data plays a key role in attracting new buyers and keeping old customers coming back.
AEG Presents Case Study April 13, 2021 AEG Presents connects with millions of music fans to serve personal concert recommendations. To do this, AEG and Lytics turned fragmented customer data into precise knowledge about customer music preferences for more effective concert marketing.
Scale Account-Based Marketing with Predictive Analytics April 13, 2021 ABM and predictive analytics go together like bacon and…more bacon? We’re tired of bacon jokes too. So just read this paper from Lattice Engines about predictive modeling and ABM and no pigs will get hurt.