Intent Data for Account-Based Marketing April 13, 2021 Intent Data: Diamond in the Rough or Just Pixie Dust? Lattice Engines explores the nuances of intent data and how B2B marketers can use it most most effectively.
Top Ten Checklist for an Enterprise CDP April 13, 2021 Handy list of the must-have items a CDP needs to unify data from disparate silos in a way that is relevant, timely, and actionable.
CDP Vendor Comparison April 13, 2021 A side-by-side comparison of CDP vendors based on key differentiating features.
Customer Data Platforms: How They Work, What They Solve & Why Everyone Needs To Use One April 13, 2021 A basic introduction to CDPs, answers key questions, and tells how to find the right CDP for your needs.
Customer Data Platforms for B2B SaaS Marketing April 13, 2021 Learn about the special needs that B2B SaaS marketers have for customer data, and how Customer Data Platforms are increasingly being used to meet those needs. From the CDP Institute and Lytics.
Customer Data Platform Frequently Asked Questions April 13, 2021 Straight answers to questions including: how CDPs differ from DMPs, data lakes, and other types of systems; what’s involved in implementing and operating a CDP; and how CDPs integrate with marketing execution systems.
How to Choose a Customer Data Platform April 13, 2021 Lytics explains why you need a CDP, how CDP differs from other solutions, and what to look for when buying a CDP.
CDP Evaluation Guide – Outputs April 13, 2021 Questions to ask CDP vendors related to use of CDP data, including connections to external systems, performance, and applications provided within the CDP. Part of a series to help buyers make an informed decision.
CDP Evaluation Guide – Processing April 13, 2021 Questions to ask CDP vendors related to transformations, identity association, and preparing data for access. Part of a series to help buyers make an informed decision.
CDP Evaluation Guide – Commercial April 13, 2021 Questions to ask CDP vendors related to operations, support, costs, and vendor background. Part of a series to help buyers make an informed decision.
CDP Evaluation Guide – Data Ingestion April 13, 2021 Questions to ask CDP vendors related to data load, data structure, performance, and functions. Part of a series to help buyers make an informed decision.
Heineken USA Case Study April 13, 2021 Heineken USA needed to reduce reliance on third-party data. Learn how the BlueConic CDP made it possible.