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From the Library
Electrolux Case Study
Lytics details how the home appliance manufacturer nearly tripled web conversions. Download now.
Glossary of CDP Related Terms
The CDP Institute defines important concepts relating to the CDP industry. Download now.
Marston's Case Study
Microsoft describes how using a CDP increased customer loyalty and conversions. Download now.
From the Video Collection
Physical Meets Digital: Creating True Omnichannel Retail with a CDP and IoT
The future of personalized shopping is upon us. RFID sensors, smart screens and augmented reality allow forward-thinking retailers to leapfrog their competition.
Leverage Account Intelligence and Intent Data to Win
This webinar explores how enterprise networking leader Extreme Networks used intent to shorten sales cycles and close bigger, better deals.
How Frame.io Delivers a Seamless Customer Experience with Personas
Learn how Frame.io uses Segment’s newest product, Personas, to reduce campaign coordination time by 50% and time to resolve complex support tickets by 80%.
From the Blog
Customer Data Platform: five key benefits
What can a CDP (Customer Data Platform) bring to a marketing technology landscape already featuring over 7,000 players? Read more.
How to Convert One-Time Buyers Into Two-Time Buyers (and Beyond)
Two-time buyers are nine times more likely to make repeat purchases than one-time buyers. Read more.
How to Measure the Impact of a Customer Data Platform (CDP)
According to a 2020 Harvard Business Review survey, 88 percent of customer-centric businesses say delivering a frictionless, omnichannel customer experience is important. Read more.
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The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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