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The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
From the Library
Best Practices in Major-Life Purchase Lead Buying
Jornaya details trends in the MLP market. Download now.
The Ultimate Guide to Customer Database Solutions
QuickPivot explores the pros and cons of six popular data storage platforms for marketers to consider. Download now.
Recent Surveys on Marketing and Technology
The CDP Institute presents surveys on U.S. vs. European consumers, best practices for managing customer data, and CDP selection questions. Download now.
From the Video Collection
SessionM & Restaurants: Customer Experiences Made to Order
Learn how you can turn everyday customer data into exceptional customer experiences to increase incremental behavior!
How to Write a CDP RFP Based on Your Business Needs
In this webinar, you get: a framework to understand your business challenge, sample RFP questions based on your data strategy, and tips on structuring an RFP to cover what you need from a CDP.
Panel: Structuring Marketing Strategies in the Age of the Customer
Barak Libai (IDC), Jackson Jeyanayagam (Boxed.com), Darren Lovern (Fortuna) and Lev Peker (Adorama) discuss marketing strategies in customer-centric brands.
From the Blog
CDP Periodic Table
When people are introduced to a new technology, they typically ask, "What is this?" Read more.
COVID-19: The Unexpected Catalyst During Digital Transformation in the Retail Sector
According to Michael Leboeuf, "A satisfied customer is the best business strategy of all". Read more.
Identity is A Constant During Continuing CDP Evolution: How First- and Third-Party Data Can Be a CDP's Key Differentiator
"What should I be looking for in a CDP?" This is the first question from nearly every brand that's in the market for a Customer Data Platform. Read more.
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The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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