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From the Library
Building a Business Case for a Customer Data Platform
BlueConic helps make a case for a CDP to executive teams. Download now.
Major-Life Purchase Marketing: Delivering Value With the Right Message at the Right Time
Jornaya explains a strategic approach to MLP marketing. Download now.
Adore Me Case Study
Optimove describes how Adore Me significantly increased revenues and order volume using Optimove's Customer Marketing Cloud. Download now.
From the Video Collection
Webinar: How Synchronized On- and Offline Channel Execution Boosts HelloFresh's ROI by 130%
In this webinar, HelloFresh and optilyz present an ideal case of combining offline and online channels in customer relationship management.
Why Atlassian Chose a CDP to Better Engage Their Customers
More companies turn to CDPs to better engage their customers. Atlassian shares how they leverage a CDP.
Win and Retain More Customers with Predictive Intelligence
Use predictive segmentation and recommendations to activate your data and orchestrate personally relevant, cross-channel experiences across the customer lifecycle.
From the Blog
Customer Identity: Immediate conversion of sales targets & the revenue multiplier effect
While attending a recent technology conference, I knew almost everyone except for a few new attendees. Read more.
Top 10 Benefits of Rules-Based Orchestration
There is not a single multinational company thriving today that would deploy a supply chain system that failed to account for volatility, disruption, and consumer demands for immediacy. Read more.
Key Questions to Ask When Evaluating an Enterprise CDP
The Customer Data Platform Institute created the RealCDP designation to clear up marketplace confusion about the true purpose and capabilities of a CDP. Read more.
The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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