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March 21, 2018

Salesforce Buys MuleSoft for $6.5 Billion

Salesforce Buys Data Connector MuleSoft for $6.5 Billion


Salesforce is spending $6.5 billion to purchase Mulesoft, which builds connectors to transfer data between systems. Salesforce positioned the deal as a way to “enable all enterprises to surface any data—regardless of where it resides—to drive deep and intelligent customer experiences throughout a personalized 1:1 journey.” Data connectors like MuleSoft differ from CDPs because they don’t build a persistent database of their own. See this blog post for a more nuanced reaction from CDP Institute CEO David Raab.

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CDP CaliberMind Raises $3.2 Million


B2B-oriented CDP CaliberMind announced a $3.2 million funding round, bringing its total to $4.4 million. The funds will go to expand the product, marketing and sales.

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CDP Optimove Adds Mobile Message Delivery

PR Newswire

CDP Optimove has added mobile messaging to its platform, making it a rare CDP with integrated message delivery functions. They added email capabilities last year.

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Share: https://www.cdpinstitute.org/newsletter/Blog447/03-21-18-Salesforce-Buys-MuleSoft-for-6-5-Billion

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.


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